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Shopify Global Launch: 30-Day Checklist

Published: 2026-03-02

This checklist is designed for brands that need a fast and structured Shopify launch rhythm. Core principle: make your store transaction-ready first, then scale traffic, then build retention.

Week 1: Build a transaction-ready version

  1. Complete homepage, key PDPs, and checkout structure.
  2. Connect payments, logistics, and taxes end-to-end.
  3. Run full order-flow QA before launch.

Week 2: Prioritize conversion before scale

  1. Improve product messaging and trust modules.
  2. Simplify checkout fields and steps.
  3. Set up abandoned cart and welcome automations.

Week 3: Validate acquisition channels

  1. Publish actionable content with a fixed structure: problem -> method -> CTA.
  2. Use UTM links for source-level attribution.
  3. Drive comments and DMs into consultation flows.

Week 4: Build a weekly review loop

  1. Track UV, leads, and lead-to-meeting conversion weekly.
  2. Rewrite high-click low-conversion assets.
  3. Move high-intent leads into quote and follow-up workflow.